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How to Identify Your Audience

Business owners, I have a question for you. How do you identify your audience? For example, if your radio station is turned to a country western station, you will not hear the Roots playing. Right group, wrong channel, and wrong audience. Identifying your audience is a critical measure of success as a business owner.

Identifying your audience starts with demographics. Demographics can be age, gender, location, profession, and income. When you have identified your audience, you must study their habits, preferences, and needs.

In my experience, failing to identify my audience was frustrating. I remember trying to close sales with just about anybody that I found on the street. After countless disappointments, I decided to lock in on a few key demographics. This change enabled me to work with more consistent clients.

Knowing how to identify your audience can play a vital role in your business’s success. Your frustration levels will decrease, and your business performance will increase. If you have made the suggested changes and still need assistance, contact to a professional who can help.


Cavusgil, E., Yayla, S., Cem Kutlubay, O., & Yeniyurt, S. (2022). The impact of demographic similarity on audiences in a service setting. Journal of Business Research, 139, 145.

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Great advice!

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